This gives even more focus on what the piece is really about. Next, the search engines compare your main keywords to see how they relate to each other.Keywords used in a title, in the first paragraph, in quotes/bold or in a sub-title are seen as extra important. Then, it looks at the prominence of those keywords to decide what’s really important.First, it looks for the most commonly used words within your writing to figure out what the article is about in general.Here’s how Google analyzes every article you write: And since computers can’t quite think like humans yet, it means that you have to be extremely careful when it comes to word choices. The next thing you need to know about writing online is that search engines ignore the most basic words (terms like “the, and, but, or, than,” etc.) and then use everything else you type to figure out what your article is really about. A keyword is just a group of words that your client wants to rank for in the search engines. Let’s not get too hung up on definitions though- they all mean the exact same thing. Others would call it a key-phrase or a long-tail keyword. For example, “How to Rent a Porsche 911 Turbo in Dallas, Texas” is actually a phrase, but some clients will refer to it as a keyword anyway. Just so you know, people in this industry often use the term “keyword” to refer to a group of words- even though that is grammatically incorrect. In essence, every single word you type qualifies as a keyword. With that out of the way, let’s start with the obvious question here- what is a keyword or a key phrase? That’s always the most important aspect of writing online. But if you can only accomplish one thing, then focus on the quality of the content and engaging your readers. Realistically, you want to do both things- write a great article and make the primary keywords fit. Now, that’s not to say that keywords are not important, but your client (and that client’s readers) will take a well-written article any day of the week over something that was perfectly optimized for the search engines. But before we even start today’s lesson I want to make one thing crystal clear- the quality of your writing is ALWAYS more important than how you use keywords in an article. As you’ve probably learned on your own by now, keywords are an essential part of every article you write.
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